We're always looking for ways to make our products better without sacrificing performance. So we're stoked to introduce our new revitalizing shampoo. It's the same amazing formula, just without the dyes and a preservative, DMDM Hydantoin, that we wanted to get rid of. While the consumers won't notice a difference, Our commitment to the health of our community and planet are our top priority over ingredients that may cost less but have potential risk to both. Our daily revitalizing shampoo cleanses out saltwater, chlorine, and environmental pollutants while delivering deep nutrition, intense moisture, and smoothing to the most difficult-to-manage hair. We also use it religiously to lock in color and to keep it looking beautiful. Our color safe blend helps restore lost moisture, Repair damage, and provide unmatched humidity-resistant frizz control. Perfect for all hair types. It's gonna be your new favorite.