Schwarzkopf Igora Royal is a range of distinctive and bold colors. Designed by colorists for colorists seeking maximum intensity and very clear, sharp tone directions. This range is the product of over 100 years of color processing by Schwarzkopf and may very well be their best. While providing 100% white hair coverage (even on thick and resistant hair), this color range is bound to stun you with its performance and reliability. Maximum Performance Up to 100% white hair coverage Ultimate color retention Intense color vibrancy Perfect color equalization – even on porous hair Clearest lifting shades with advanced care Absolute true to tuft results. What it is - The Schwarzkopf Professional's heritage color brand Igora Royal presents high-definition color with incredible coverage and retention. What it does - The Igora Royal product range was developed alongside professional colorists to create true-to-swatch results, providing stylists with maximum creativity, bold color options, and reliable coverage. Stylists can expect up to 100% white hair coverage with unparalleled color vibrancy and retention. Igora Royal addresses common client needs such as total coverage and increased scalp comfort. The permanent color creme features lipid carriers that boost color pigment penetration and seal the hair's surface for long-lasting retention and consistent color distribution, even on porous hair. Schwarzkopf Professional's Igora Royal delivers beautiful color with uncompromising coverage and unbeatable retention.