UNIQUE, GENTLE PLANT BASED INGREDIENTS FOR KIDS: Carefully formulated with mild herbs and botanicals like Neem and Pomegranate, to gently remove plaque for cleaner teeth and healthy looking gums. COOL MINT FLAVOR YOUR KIDS WILL LOVE: Kid-friendly, not-too-strong cool mint flavor is just right for young brushers, leaving them with sparkling clean teeth and fresh breath. Try our Bubble Gum and Orange flavors for kids too.