Apply evenly to face nightly, after cleansing. Apply one pump of the product onto your fingertips, then spread evenly on the face and massage until completely absorbed. Can be used alone or followed by a moisturizer. Avoid the eye area and lips. If contact with eyes occurs, rinse thoroughly with water. Store in a cool, dark place. Before using for the first time, you may need to prime the pump by pressing it down completely 5-6 times. SUNBURN ALERT: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.